Creative, founded in Singapore in 1981, is acclaimed for being a leader in digital entertainment products related to PC and the Internet. Famous for its Sound Blaster soundcards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with PDE (Personal Digital Entertainment) products such as its highly acclaimed ZEN line of digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment-anytime, anywhere.
Since launching the phenomenally successful Sound Blaster sound cards and setting the defacto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, huge user base and strong brand name to expand into the exciting lifestyle PDE market. Today, Creative is widely recognized as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through its hardware, software applications and services. Creative has forged partnerships with some of the industry's top technology companies and developers worldwide, fortifying their strength and leadership in product innovation and research & development. Creative also made strategic investments in a number of US-based companies. Over the years, it has acquired US-based Ensoniq, E-MU® Systems, Cambridge Soundworks, Ectiva Inc. (formerly the NetMedia group from OPTi), ShareVision Technology, Digicom Systems, Silicon Engineering Inc and 3Dlabs. Creative is also a shareholder in US-based Sigmatel, a Nasdaq-listed chipmaker that supplies sound chips to manufacturers of MP3 players.
Moving forward, Creative's mission is to expand leadership role in the lifestyle Personal Digital Entertainment market, using groundbreaking technology and leading edge designs for not just the tech-savvy consumers, but for everyone who enjoys entertainment.
In June 1994, Creative gained a public listing on the main board of the Singapore Exchange (SGX). Its global corporate headquarters is located in Singapore, in the heart of the Asia-Pacific region. It has regional headquarters in the US (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore). Creative’s worldwide network Creative's worldwide corporate headquarters, Creative Resource, is based in Singapore. It also houses Creative’s one-stop retail shop, The Creative Store, where its wide range of innovative audio and personal digital entertainment products are showcased under one roof through many experiential demonstration stations.
Sales and distribution activities are carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. These subsidiaries and sales offices enable Creative to provide effective global support to its broad-based, multi-tiered channel distribution network in more than 80 countries.