Focused on providing value, Electrolux current ergonomically superior and technologically advanced products range in India includes refrigerators, washing machines, microwaves and Air conditioners. Committed to enriching the life of the Indian consumers, it is the only company in India producing products using the Life Nourishing System technology. Based on consumer insight and cutting edge technology, these life-nourishing products have been developed matching customer changing needs and desires.
With the consumer foresight and the understanding of the emerging customers needs, EKL is constantly developing innovating products to satisfy their expectations in terms of technology, aesthetics, design and functionality. The R&D facility at Shahjanpur is aimed at developing environment friendly and intelligent products, keeping in focus both the current and future customers.
Evidence of its marketing ingenious, its Ozone brand of refrigerator is today ranked as the fastest growing refrigerator brand in the country in the no-frost category. Company also launched Bijlee - World’s first fridge that runs even without electricity, Tamanna - World’s first fridge with FM radio and message recorder, Oxyaquaswing refrigerator - India’s first Hands-Free Refrigerator with water-through-the-door technology.
Not only this. EKL also luanched World’s first talking washing machine, the Washy Talky, which is the winner of Ripley’s Believe it or Not and is also featured in “Limca book of Records”. It is now available in three regional languages, besides the existing English-speaking model. These three are Hindi, Kannada and Tamil.
Electrolux products in India are manufactured and distributed by Videocon Ltd. The Electrolux Group specifies the product range, design, quality and brand communications so that it conforms to the global standards of Electrolux.
Electrolux products in India are manufactured and distributed by EKL Appliances Ltd. The Electrolux Group specifies the product range, design, quality and brand communications so that it conforms to the global standards of Electrolux.