Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea . In India for a decade now, it is the market leader in comsumer durables ,and recognised as a leading technology innovator in the information technology and mobile communications business . It is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. One of the most formidable brands, LGEIL has an impressive portfolio of Home Appliances, Consumer Durables, Digital Display products, GSM mobile phones and IT products.
Vision & Business Goals
LG Electronics pursues its 21st century vision of becoming a true global digital leader, making its customers worldwide delighted through its innovative digital products and services. Going forward LG India will synergize all activities in keeping with the global vision of becoming a global top 3 player in all business areas by following the Blue Ocean Strategy. The Blue Ocean strategy is based on the understanding that only flexible companies that adapt to lifecycle and industry changes will enjoy continued growth. The success of the Blue Ocean Strategy will focus on creating high growth & profit by focusing on five key areas at LG: Products, Business Model, Work, and Systems & People
LG’s top priority in 2007 is to maximize customer satisfaction and heighten the competitive edge of its flagship products.