SANYO BPL PRIVATE LIMITED is a Joint Venture between SANYO Electric Co. Ltd., Japan and BPL Limited, started with the strategic intent to create one of India’s leading and most technologically advanced consumer electronics company. The JV came into existence in December 2005. The company has implemented a dual brand strategy, and has entered the market with both BPL and SANYO branded products. Whilst SANYO will cater to the high-end technology connoisseur, BPL brand will address the color TV segment, which has been BPL’s forte for years.
The Product portfolio of SANYO BPL includes CTVs, Refrigerators, Washing Machines, Audio and Microwaves. SANYO BPL products are currently available in 2500 retail and Multi Brand outlets across the country and targets to have a reach of 16000 counters for BPL CTV and 10000 outlets for SANYO CTV in 2 years and a target of 6000 outlets for appliances. With this, SANYO BPL is confident of achieving a 17% market share over the next 5 years in the highly competitive CTV category.